Think Progress grinds through the history of Trump Steaks™:
Reporters from Home magazine, Gourmet magazine, People, New York Daily News, and Every Day with Rachael Ray showed up to the launch, which featured speeches by both Levin and Trump. Trump took the opportunity to boast of the steaks’ quality, telling reporters that the product was going to be a boon for the company, equivalent to Trump Vodka, which had launched just a year earlier.
The steaks were only available for mail order, and ranged from the Classic Collection, which cost customers $199 for two filet mignons, two cowboy bone-in rib-eyes and 12 burgers, to $999 for 24 burgers and 16 steaks.
But despite the rash of media attention, [Sharper Image CEO Jerry] Levin said, the steaks just didn’t sell.
Not all reviews of Trump Steaks were bad. Sharon Dowell, former food editor for the Oklahoman, called the steaks “tender, juicy and absolutely among the best-tasting steaks I’ve cooked on my home grill.” The New York Post gave them a 7.5 out of 10, noting that it was “an undeniably good steak” — but still three times the price of another steak that they gave a 7 to in the same taste test. Gourmet, in their taste test, were less effusive, calling the steaks “edible, but not particularly good.”
Martha Stewart, however, had perhaps the most unique response to Trump Steaks. In an interview with Joan Rivers, the lifestyle mogul and former Apprentice contestant replied “Too bad!” when Rivers said that the steaks weren’t actually from a slaughtered Donald Trump.
This person is the front-runner for leadership of the Republican party.